Take a trip to the serene jungle with PRANELLA Spring/Summer 2024. Our latest images have been shot in the wonderful island of Lembongan in Indonesia, by photographer Daisy Sophia. The island essence is a core theme within our beachwear and resort wear. Explore what goes into the campaign process of PRANELLA apparel below and find out how we bring the effortless summer aesthetic to the pieces that will become staples in your vacation wardrobe.
Transcend into the world of palm fronds and soft sandy beaches of Lembongan with PRANELLA Spring/Summer 2024. The artiste behind the images, Daisy, has an impressive repertoire of over 8 years’ worth of experience in photography, she tells us she’s always on the lookout for the next unreal exotic destination.
‘Nature is so aesthetic. It’s what drives my creative process during shoots everywhere I go.’
Daisy Sophia
This campaigns dream destination is in Indonesia. Taken against the plush backdrop of exquisite white sand beaches, with rattan textured furniture and green palm trees elevating the scene. Making this shoot our favourite to date.
Behind the Scenes
PRANELLA X Daisy Sophia first came to fruition last Summer, during our Spring/Summer 2024 shoot in Milos, Greece. About our work together Daisy says, ‘I feel ever since we’ve built a relationship for hopefully more collections to come as I genuinely love the colourful designs of PRANELLA myself so much.’
We asked Daisy a few questions about this years shoot, read on to find out:
What drew you to photographing our collections?
The beautiful details such as the embroideries, pastel colours & feminine designs of the collections. I’m a flower dress lover, I guess it’s in the name – Daisy, which means flower.
What were your favourite pieces to shoot?
My favourite pieces were the Poppy Coffee Maxi Dress & the Rocky Picnic Maxi Dress. They are just so naturally flowing & feminine.
What was it like doing the shoot in Indonesia?
I’m going to be honest, campaign shoots are intense as I like to do every aspect myself, from production, steaming, styling to photography, plus shooting in 34 degrees in a tropical climate hits different. But luckily Alena (model) is always hands on too and the most relaxed and sweet person so it was such a fun day of shooting together! We definitely had some good laughs, fresh cut fruits and coconuts to stay hydrated.
In a few words how would you describe this campaign shoot?
Tropical sun! We were so lucky the sun came out, the days after were tropical pouring rains & thunders.
Shop our Favourites from the shoot
This shoot showcased the best of PRANELLA Spring/Summer 2024, including styling our beach bags. These pieces are hand crafted using seagrass, woven into intricate crochet designs to take the shape of your next beachwear essential. Explore our range below with the stunning pictures taken by Daisy.
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